radiant: Hotel Branding & Experiential Design
Where the old west greets the new. Inspired by the state's Hanford Nuclear Site and its historical trajectory, which went from sinister to something inspiring, Radiant is a modern hotel experience based in Washington. The visuals are made with a strong black and white contrast to reflect the dark past and bright future, the graphic elements are inspired by the optimism of the atomic age. Additionally a picture of the original nuclear reactor served as inspiration for the dot grid system this brand utilizes.